The Great Telecoms Swindle: How the Collapse of Worldcom Finally Exposed the Technology Myth - Paperback

by Keith Brody (Author), Sancha Dunstan (Author), Brody (Author)

Dies ist das erste Buch auf dem Markt, das sich mit Worldcom, Vivendi und dem Telekom Debakel auseinandersetzt.

Eine schonungslose Analyse: Hier werden alle heiklen Fragen gestellt, die Wahrheit wird ans Licht gebracht und es wird gezeigt, inwiefern wir ALLE von diesem Desaster betroffen sind und wie es weitergehen wird.

"The Great Telecoms Swindle" zeichnet den Aufstieg und Fall des Telekom-Marktes nach, angefangen bei der Deregulierung in den 80ern, über den Beginn der mobilen Kommunikation, bis hin zu Breitband, 3G und dem mobilen Internet.

Die Autoren enthüllen die Ursachen für den Boom, decken auf, wo die Fehler gemacht wurden (bei den Telekom-Unternehmen wie bei den Anlegern) und was - falls überhaupt - die Zukunft bereit hält.

Dieses Buch untersucht die wahren Probleme im modernen Telekom-Markt und bringt eine Branche zum Vorschein, die von Zukunftsängsten geplagt wird.

Hier erfahren Sie, wie soviel Geld so schnell und sensationell von so wenigen Akteuren verspielt werden konnte, und was die Zukunft wohl bringen wird.

"The Great Telecoms Swindle" - Die Pflichtlektüre für jeden, der schnell in Sachen Telekom-Markt auf dem Laufenden sein will.

Geschrieben von erfahrenen Branchenkennern.

Front Jacket

With the demise of WorldCom amid a flurry of accounting scandals dominating the front pages, and following hotly in the footsteps of the equally spectacular downfall of other telecoms giants such as Global Crossing and Lucent Technologies, The Great Telecoms Swindle investigates what's behind a roller coaster ride that is set to continue for some time yet.

NTL, France Telecom, Deutsche Telekom and numerous other corporate behemoths all face testing and possibly life-threatening times that will demand radical solutions in the coming months. The telecoms story is set to run for some time yet and investors will continue to feel the heat.

For a market that, as little as eighteen months ago, amounted to a license to print money, the question "what went wrong?" must urgently be asked. How could companies like Marconi go from being paragons of virtue to near pariahs embroiled in a welter of financial difficulties in such a short space of time? Are "next generation telecoms" nothing more than a myth, a triumph of hype over reality? Where's the little boy who's supposed to point out that the emperor has been wearing a new set of clothes?

Tracking the rise and fall of the telecoms market from deregulation in the eighties through the explosion of the mobile world, and on to broadband, 3G, and the mobile Internet, the authors give the reader an introduction to what fuelled the boom, where the mistakes were made (by industry players and investors alike), and what the future might hold.

Taking the lid off the headlines, The Great Telecoms Swindle reveals and examines the real problems in the telecoms market today. It exposes an industry that is entirely unsure of its own future value proposition, and addresses the difficult question: "where does telecoms go from here?"

Back Jacket

Anyone who tries to point a finger at a single group is not being fair. Jack Grubman, Salomon Brother analyst in testimony to a US Congressional committee investigating the fall of WorldCom

"Bernie Ebbers didn't know anything about Scott Sullivan's decision to reallocate expenses on WorldCom's balance sheets." Reid Weingarten, attorney for Mr. Ebbers, at the same hearings

"Ever get the feeling you've been cheated?" John Lydon, San Franciso, 1978

"The headlines that you expect to find in the business section are suddenly front-page news in national papers, at times on an almost daily basis. The WorldCom scandal, in the wake of the Enron crisis, has seen western political leaders including both Blair and Bush elevate matters related to the market's crash into issues of national priority. Suddenly, the collapse of the telecoms sector is on everyone's lips.

But unlike many business scandals, The Great Telecoms Swindle almost certainly affects you. Millions have investments in the telecoms market (in the form of pensions, funds, equities, bonds, or otherwise), whilst almost all of us (millions more) carry a mobile phone in our pockets. The link between our relationsh ip with our phone companies and what's happened in the hallways of corporate power is a direct one. We are part of a vicious circle in which we as consumers have funded promises of an enhanced future that the industry has failed to deliver, and which as a result has brought the market to its knees. Are we to some extent paying for our own greed?" - Keith Brody

Author Biography

Keith Brody is a director of Dunstan Brody. Formerly managing editor of FT Telecoms and editor of Telecoms World and Billing International magazines, he has also worked as a senior consultant for Ovum, where he authored the report Billing for Next Generation Networks. Keith has written for a variety of leading telecoms publications, and is a regular speaker at industry conferences.

Sancha Dunstan is also a director of Dunstan Brody Ltd. She has edited Customer Care and Billing, Broadband Network News, and has written a number of reports and worked in consultancy for Broadband Network Information Services.