Strategic Decision Making in the Arts: Case Studies in Arts and Cultural Entrepreneurship - Paperback

by Gary D. Beckman (Author), Karl Androes (Author)

For entrepreneurs in the creative fields, decision making is both a necessity and an art. Applying creativity to strategic decisions requires skills developed over time. This textbook provides arts entrepreneurship students a series of case studies centering on decision-making models applicable to launching and sustaining arts businesses.

Author Biography

Gary D. Beckman is Director of Entrepreneurial Studies in the Arts at North Carolina State University, USA.

Karl Androes is co-founder of Whirlwind Performance Company, which became Reading In Motion, in Chicago.