Minimalist Marketing: How Entrepreneurs and Nonprofits are Reaching Their Audience Without a Marketing Budget - Hardcover

by Joe Fontenot (Author), Wes Gay (Foreword by)

Minimalist Marketing is the entrepreneur and nonprofit's guide to marketing that works.

"Minimalist Marketing is loaded with solid research and easily digested ideas. Joe gives us a vocabulary and a system to get traction in our marketing." - Jack Allen, PhD, author of The Mindset for Success

"As soon as I started reading Minimalist Marketing, I had a hard time putting it down." - Ashley Brooks, PhD, owner of Restoration Counseling

"This book should be the go-to guide for anyone wanting to get ahead of the curve when it comes to engaging your customer." - Josh Taylor, Assistant Vice President of Marketing, University of Mobile

"If you are struggling to get your message in front of your audience, Minimalist Marketing is the answer." - Francis Jones, owner of KHJ Consulting

In Minimalist Marketing, you will learn:

• The four strategies successful nonprofits and entrepreneurs use to compete against brands with much larger marketing budgets
• Why the best marketing can (and often should) be a small line item in your budget
• How to pair the right tools with the right strategies so that you do not spend all of your time experimenting and guessing