Managing Customer Value: Essentials of Product Quality, Customer Service, and Price Decisions - Paperback

by Bill Dodds (Author)

This book explores the three dimensions of value, product quality, customer service and price within the constraints of cost, demand and competition to formulate a strategic framework for competing in today's cutthroat marketplace where better quality, superior customer service and lower prices are the norm. There are numerous mathematical models that demonstrate in a spreadsheet the interrelated workings of cost, demand and competition.

Author Biography

William B. Dodds is Professor of Marketing, Fort Lewis College, Colorado.