Luxury and Fashion Marketing: The Global Perspective - Paperback

by Satyendra Singh (Author)

The demand for luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet incorporates the regional subtle nuances into luxury and fashion marketing. This book examines the elements of luxury marketing that contribute to a superior luxury brand performance.

Author Biography

Dr. Satyendra Singh is an international business consultant and a professor of marketing and international business at the University of Winnipeg, Canada.