Light Strategies for Innovation - Paperback

by William I. Zangwill (Author)

Willard Zangwill's study of the innovation he addresses world-class practices of leading companies like General Electric, 3M, Canon, and others, providing a multi-step strategy for cultivating new products and development. Zangwill also explains the philosophy behind concurrent engineering, rapid learning cycles, target pricings, and more--in order to influence and promote the innovative process.

Author Biography

William I Zangwill is the author of Light Strategies For Innovation, a Simon & Schuster book.