How Does Advertising Impact Teen Behavior? - Paperback

by Roman Espejo (Editor)

What role does television advertising play in childhood obesity? Can innovative advertisements prevent teen smoking? Do brands, not marketers, define teens? A collection of diverse viewpoints on the topic of teens and advertising offers a spectrum of perspectives on related subject matter. Includes primary and secondary sources from a variety of perspectives; eyewitnesses, scientific journals, government officials, and many others.