How and Why to Franchise Your Business - Paperback

by Michael a. Peterson (Author)

This book was written with the would-be franchisor in mind. It delves deeply into such topics as preparing to become a franchisor, the legal repercussions of franchising, how to recruit the right candidates, and how to manage a franchise system. This book will guide you in building a successful team of experts to help you create the stellar franchise brand that you dream of

Author Biography

Michael A. Peterson is the President and co-founder of Franchise Beacon, one of the country's premiere franchise consulting firms. He has been in the franchise industry since 2006, and is versed in every aspect of franchising. Over his career, he has helped lead many franchise brands from start-up to top in their sector. He often engages in speaking and teaching on the subject of franchise foundations, sales, and compliance.