Growth Data Analytics Playbook: The Modern Guide to Finding, Measuring, and Scaling Product-Market Fit - Hardcover

by Mengying Li (Author), Joe Kumar (Author), Yuzheng Sun (Author)

A go-to guide for product and business growth.

While growth is key for survival in the tech world, training is minimal--sometimes even nonexistent--for leveraging data analytics. This book changes that.

In the Growth Data Analytics Playbook, Mengying Li, Joe Kumar, and Yuzheng Sun outline a structured approach for utilizing data insights to drive product and business growth. You'll learn actionable strategies for identifying and understanding key opportunities, enabling accurate performance measurement and informed decision-making. Mengying, Joe, and Yuzheng explore product-market fit, retention metrics, and revenue generation, along with strategies for enhancing user adoption and optimizing conversion rates. A bridge between theory and application, the Growth Data Analytics Playbook is a compelling and comprehensive guide that paves the way for sustainable growth.