Fashion Marketing and Communications: Theory and Practice Across the Fashion Industry - Paperback
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$85.84
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Fashion Marketing and Communications: Theory and Practice Across the Fashion Industry - Paperback
$85.84
Sale price
$85.84
Regular price
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by Olga Mitterfellner (Author)
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies. It provides a comprehensive and honest understanding of the commercial and ethical impact marketing has on the fashion industry.
Author Biography
Olga Mitterfellner, SFHEA, is Senior Lecturer in Fashion Business Management at the University of Westminster, UK.
Number of Pages: 324
Dimensions: 0.71 x 9.21 x 6.14 IN
Illustrated: Yes
Publication Date: December 11, 2024