{"product_id":"your-secret-weapon-the-new-ultimate-marketing-plan-for-cosmetic-plastic-surgeons-paperback","title":"Your Secret Weapon: The New Ultimate Marketing Plan For Cosmetic Plastic Surgeons - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eGuy Danielson MD\u003c\/b\u003e (Foreword by), \u003cb\u003eVictor Urbina\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIs your cosmetic practice burning you out?\u003c\/b\u003e Do you feel like you're working harder and harder every year just to make the same amount, or possible less, than you did just 2-3 years ago? Are you tired of not having any time to spend with your family or to travel because you're always working? Do you fear that you might have to go into group practice and give up your independence in order to survive the onslaught of new competition? \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIf you answered yes any of these questions then this book could become \u003cb\u003eYour Secret Weapon\u003c\/b\u003e for surviving and thriving in these challenging economic times. \u003cp\u003e\u003c\/p\u003eCosmetic plastic surgeons are artist in every sense of the word. They take a patient who is unhappy with their appearance or body and transform them into a beautiful butterfly. But who helps the struggling physician \u003cb\u003etransform his or her practice?\u003c\/b\u003e This book will teach you the easy tried and true marketing tactics a practice needs and that they don't teach in medical school. Furthermore it helps a physician go from highly paid employee to possessor of an asset that creates wealth and autonomy by asking him to examine different aspects of his practice and how they relate to patient generating actives. \u003cp\u003e\u003c\/p\u003eIn this book a physician can look forward to learning about: \u003cbr\u003eThe tactic that has returned $30 for every $1 invested in it \u003cb\u003e(page 35)\u003c\/b\u003e\u003cbr\u003eThe secret successful entrepreneurs know, and doctors don't, that allows them to sell their businesses for big multiples \u003cb\u003e(page 9)\u003c\/b\u003e\u003cbr\u003eThe strategy that will guarantee you close at least 25% more patients \u003cb\u003e(page 49)\u003c\/b\u003e\u003cbr\u003eThe huge mistake you're currently making that grossly undervalues your practice \u003cb\u003e(page 15)\u003c\/b\u003e\u003cbr\u003eThe strategy that will position you as a celebrity and authority in your community and get you free press in the process \u003cb\u003e(page 43)\u003c\/b\u003e\u003cbr\u003eInsight into why anyone buys anything, including your prospective patients \u003cb\u003e(page 5)\u003c\/b\u003e\u003cbr\u003eA stealth marketing campaign you can use to bring old patients back to your practice at a rate of $2 to $1 \u003cb\u003e(page 39)\u003c\/b\u003e\u003cbr\u003eThe real reason why patients don't return to your practice after one visit \u003cb\u003e(page 40)\u003c\/b\u003e\u003cbr\u003eThe only checklist you should be using before you hire a marketing consultant or any advertising for your practice \u003cb\u003e(page 75)\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eThe book has a \u003cb\u003edouble your money back plus $100 guarantee\u003c\/b\u003e from its author if you don't find at least one worthwhile idea you can implement in your practice to generate more revenue. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eVictor Urbina was born and raised in El Paso, Texas, and has lived there for the majority of his life. He has been an entrepreneur since childhood, starting his own soda stand in the heart of downtown El Paso, Texas at the age of 11 that he operated for three years. He attended The University of Texas at El Paso where he received a bachelor's degree in mechanical engineering and later an MBA. He has worked for some of the biggest companies in the automotive \u0026amp; semiconductor industry.His tenure in corporate America helped him realize that he was an entrepreneur at heart and provoked him to return to his roots. \u003cp\u003e\u003c\/p\u003eHe opened his first UPS Store franchise in 2006 in El Paso and within 5 years began a national expansion opening stores across the United States. \u003cp\u003e\u003c\/p\u003eThe lessons he learned in business have come the hard way at times. Most notably, a few years ago, he was on the brink of insolvency. He quickly had to learn how to effectively market his businesses and so began what has now become a lifelong journey that brings him tremendous joy and challenge. The lessons he learned are the ones he now shares. \u003cp\u003e\u003c\/p\u003eVictor and his wife, Georgialina, who holds a Ph.D. in immunology and is an associate research professor conducting lymphoma research at The University of Texas at El Paso reside in El Paso along with their 4 dogs.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 118\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.25 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 19, 2015\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52241602281746,"sku":"9780692556818","price":33.73,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/olDWiEQ5Ur9780692556818.webp?v=1777903792","url":"https:\/\/ckbookstore.net\/products\/your-secret-weapon-the-new-ultimate-marketing-plan-for-cosmetic-plastic-surgeons-paperback","provider":"CK BOOKSTORE","version":"1.0","type":"link"}