{"product_id":"your-money-and-your-brain-how-the-new-science-of-neuroeconomics-can-help-make-you-rich-paperback","title":"Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJason Zweig\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eDrawing on the latest scientific research, Jason Zweig shows what happens in your brain when you think about money and tells investors how to take practical, simple steps to avoid common mistakes and become more successful.What happens inside our brains when we think about money? Quite a lot, actually, and some of it isn't good for our financial health. In Your Money and Your Brain, Jason Zweig explains why smart people make stupid financial decisions--and what they can do to avoid these mistakes. Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions. Your Money and Your Brain offers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion. In the course of his research, Zweig visited leading neuroscience laboratories and subjected himself to numerous experiments. He blends anecdotes from these experiences with stories about investing mistakes, including confessions of stupidity from some highly successful people. Then he draws lessons and offers original practical steps that investors can take to make wiser decisions. Anyone who has ever looked back on a financial decision and said, \"How could I have been so stupid?\" will benefit from reading this book.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eJason Zweig is an award-winning financial columnist for \u003ci\u003eThe Wall Street Journal\u003c\/i\u003e since 2008. He is the editor of the revised edition of Benjamin Graham's \u003ci\u003eThe Intelligent Investor\u003c\/i\u003e, the classic text that Warren Buffett has described as \"by far the best book about investing ever written.\" He is also the author of \u003ci\u003eYour Money and Your Brain\u003c\/i\u003e and \u003ci\u003eThe Devil's Financial Dictionary\u003c\/i\u003e. Before joining \u003ci\u003eWSJ\u003c\/i\u003e, Zweig was a senior writer for \u003ci\u003eMoney\u003c\/i\u003e magazine, a guest columnist for \u003ci\u003eTime\u003c\/i\u003e and CNN, and the mutual funds editor at \u003ci\u003eForbes\u003c\/i\u003e. Zweig has a BA from Columbia College, where he was awarded a John Jay National Scholarship. A frequent commentator on television and radio, Zweig is also a popular public speaker who has addressed the American Association of Individual Investors, the Aspen Institute, the CFA Institute, the Morningstar Investment Conference, and university audiences at Harvard, Stanford, and Oxford. For many years, he was a trustee of the Museum of American Finance, an affiliate of the Smithsonian Institution. He serves on the editorial boards of \u003ci\u003eFinancial History \u003c\/i\u003emagazine and \u003ci\u003eThe Journal of Behavioral Finance\u003c\/i\u003e.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 352\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 9.2 x 6.1 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 16, 2008\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52513113702674,"sku":"9780743276696","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/l9fay3tnNr9780743276696.webp?v=1783922103","url":"https:\/\/ckbookstore.net\/products\/your-money-and-your-brain-how-the-new-science-of-neuroeconomics-can-help-make-you-rich-paperback","provider":"CK BOOKSTORE","version":"1.0","type":"link"}