Yellow Factor: Happiness in Business - Paperback

by Rosaria Cirillo (Author)

Happiness should be our one driving factor in business and life.
Even when companies choose other ways than happiness to differentiate themselves, every company and each of us can still have a Yellow Factor and do their little extra that seeds happiness, shines sunlight, and contributes to a happier, healthier world.
Yellow Factor book is a revised and expanded version of Yellow Goldfish book (published earlier in 2018 by 9inch Marketing with Stan Phelps ) and is broken into four main sections:
1. Section I (Why) explores the history and science of happiness and the metaphors of a Goldfish, a Sunflower, and Yellow.
2. Section II (What) explains nine H.A.P.P.I.N.E.S.S. Factors: Health, Autonomy, Purpose, Play, Integrity, Nature, Empathy, Simplicity, and Smile.
3. Section III (How) describes the six stages of Growth: Grounding, Reaching-up, Orchestrating, Wowing, Taking Time, and Harvesting.
4. Section four includes five main takeaways, suggested readings, and the list of Happiness trailblazers companies. I hope that this book will show you the importance of happiness and that it will inspire you to take action both in your company and in your personal life.