{"product_id":"whats-keeping-your-customers-up-at-night-close-more-deals-by-selling-to-your-clients-pain-paperback","title":"What's Keeping Your Customers Up at Night?: Close More Deals by Selling to Your Client's Pain - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eSteven Cody\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eCombines public relations strategies with consultative sales techniques in a strategic framework. This book teaches salespeople to uncover a client's deepest concerns and to position their products or services in light of those concerns, using message points and other traditional PR tactics to help them successfully sell to the customer's pain.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003eThe Dr.'s of pain have provided a prescription for those who are looking for a cure to their sales ills.--Jerry Kaplan, President, Magazine Group, Meredith Corporation\u003c\/p\u003e\u003cp\u003ePowerful, provocative, and proven techniques that send your sales figures soaring\u003c\/p\u003e\u003cp\u003eWant to open doors and win accounts that seemed beyond your reach in the past? \"What's Keeping Your Customers Up at Night?\" shows sales reps and executives how to leverage proven public relations techniques to close more deals, increase repeat business, and prosper in good times and bad. It also provides the keys to deepening relationships, up-selling customers, and keeping sales figures up in uncertain times.\u003c\/p\u003e\u003cp\u003eFollowing a foolproof, four-step approach, you'll learn how to: Uncover the pain using combined PR audit and sales assessment strategies Enhance the pain using PR-type case studies and sales war stories Sell against the pain through pain-based questioning and message point development Heal the wound by empowering the prospect to move forward with you\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 192\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.48 x 9.09 x 5.98 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 27, 2003\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52316424405266,"sku":"9780071411035","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/1MSKPIKkzp9780071411035.webp?v=1780131347","url":"https:\/\/ckbookstore.net\/products\/whats-keeping-your-customers-up-at-night-close-more-deals-by-selling-to-your-clients-pain-paperback","provider":"CK BOOKSTORE","version":"1.0","type":"link"}