{"product_id":"what-is-a-21st-century-brand-new-thinking-from-the-next-generation-of-agency-leaders-hardcover","title":"What Is a 21st Century Brand?: New Thinking from the Next Generation of Agency Leaders - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eNick Kendall\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhat is a 21st century brand? How is it changing? What is critical now? What are the new mantras and principles? What are the new ideas for how to do it? What do you believe and what would you do therefore? \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eWhat Is a 21st Century Brand?\u003c\/i\u003e\u003c\/b\u003e features 20 of the best papers produced during the 10 years of The IPA Excellence Diploma. Each is a fresh, original and uniquely personal perspective from the new generation of leaders across creative, media and digital agencies. Produced in partnership with internationally recognized advertising body, the IPA, the book is accompanied by commentary from leading industry thinkers including Stephen Woodford, Mark Earls, David Wilding and Ian Priest, and is edited by \u003cb\u003eNick Kendall\u003c\/b\u003e. Together they offer multiple perspectives and the opportunity to challenge yourself to consider what you really believe about advertising and branding. \u003cp\u003e\u003c\/p\u003eStructured as 20 provocations written in the form of 'I believe... and therefore...', the essays are organized into three sections: \u003cbr\u003e- What is a brand? \u003cbr\u003e- How should we engage to build them? \u003cbr\u003e- How should we organise to deliver? \u003cp\u003e\u003c\/p\u003eHighlighting that today's most successful agencies are those which are embracing the new ways to consume content, \u003cb\u003e\u003ci\u003eWhat is a 21st Century Brand?\u003c\/i\u003e\u003c\/b\u003e delivers cutting-edge thinking across all areas of advertising practice, questioning the real fundamentals of creating and building brands. It is a thought-provoking read for any advertising practitioner or student.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eNick Kendall\u003c\/b\u003e is an award-winning brand and advertising specialist with over 25 years' experience. He has worked on famous global accounts such as Johnnie Walker and Unilever's 'Dirt is Good' laundry brand, and is a founding partner of Bro-Ken and member of The Garage, helping start-ups build brands. He designed and created the IPA Excellence Diploma, which is described as 'the MBA of brands' for the advertising industry, and received the IPA President's Medal for his services to the industry.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 432\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.1 x 9.4 x 6.3 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 28, 2015\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52303226765586,"sku":"9780749472627","price":96.37,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/aktxUDhRblBzazBLOHRZcmhROXk4Zz09.webp?v=1779901223","url":"https:\/\/ckbookstore.net\/products\/what-is-a-21st-century-brand-new-thinking-from-the-next-generation-of-agency-leaders-hardcover","provider":"CK BOOKSTORE","version":"1.0","type":"link"}