{"product_id":"understanding-business-in-the-global-economy-a-multi-level-relationship-approach-paperback","title":"Understanding Business in the Global Economy: A Multi-Level Relationship Approach - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJonathan Swift\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eFocussing on the way in which relationships at various levels underpin international business activities, this core textbook presents a contemporary and realistic analysis of International Business in action. The concept of change permeates the text, highlighting the dynamic and often turbulent nature of international business and management. The book brings together many operational aspects of IB, covering topics such as market entry decision making, marketing, strategy, international HR, supply chain management, and the role of culture in IB, thus providing a good overview of the various practical and operational issues that firms must consider as they internationalise their operations.\u003cbr\u003e\u003cbr\u003eThis is the ideal companion for undergraduate and postgraduate Business students taking modules in International Business or International Management.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJonathan Swift\u003c\/b\u003e is a Senior Lecturer in International Business and Marketing at Salford Business School, University of Salford, UK.\u003cbr\u003e\u003cb\u003eJonathan Swift\u003c\/b\u003e is a Senior Lecturer in International Business and Marketing at Salford Business School, University of Salford, UK.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 424\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 9.6 x 7.2 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 15, 2016\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52288703201554,"sku":"9780230241572","price":198.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/SmQvYmU3b2NRU0c3eTJhSE8xZXh0Zz09.webp?v=1779397130","url":"https:\/\/ckbookstore.net\/products\/understanding-business-in-the-global-economy-a-multi-level-relationship-approach-paperback","provider":"CK BOOKSTORE","version":"1.0","type":"link"}