The semiotic status of the stereotype in advertising - Paperback

by Noureddine Malki (Author)

This research focuses on the use of stereotypes in advertising. It therefore lies at the crossroads of three transversal fields. On the one hand, the field of "Cultural Studies" as being cultural studies of social facts. On the other, the world of commercial communication and advertising marketing, without forgetting rhetoric, since this is an argumentative and persuasive discourse par excellence.