{"product_id":"the-role-of-creative-ignorance-portraits-of-path-finders-and-path-creators-hardcover","title":"The Role of Creative Ignorance: Portraits of Path Finders and Path Creators - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eP. Formica\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eTraditionally, company experts and outside collaborators innovate by developing the knowledge map. Success or failure of incremental innovation hinges on this path. The Role of Creative Ignorance suggests the knowledge map should be abandoned and replaced with a new methodology, that of creative ignorance. With over 30 years of experience in international economics and entrepreneurship, Piero Formica explores the concept of creative ignorance in combination with path creation and its disruptive effect on entrepreneurship. Using narrative examples of innovators and companies worldwide, he introduces the characteristics of successful path creators that overstep the boundaries set by knowledge maps to open up new, unprecedented routes and connect them each other. In doing so, path creators reveal latent, unexpressed needs of consumers and drive innovation forward.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003ePiero Formica is the founder of the International Entrepreneurship Academy and is Senior Research Fellow at the Innovation Value Institute of the Maynooth University, Ireland, where he leads an international research team on experimentation of high-expectation start-ups. Dr. Formica is also the course leader of Experimental Entrepreneurship at the University Centre for Entrepreneurship, Design and Innovation. As of November 2014, he is Associate Professor at ISTEC, France.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 148\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 8.6 x 5.7 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 23, 2014\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52255548047634,"sku":"9781137489623","price":89.08,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/b17y-xl_Q59781137489623.webp?v=1778291644","url":"https:\/\/ckbookstore.net\/products\/the-role-of-creative-ignorance-portraits-of-path-finders-and-path-creators-hardcover","provider":"CK BOOKSTORE","version":"1.0","type":"link"}