{"product_id":"the-qualcomm-equation-how-a-fledgling-telecom-company-forged-a-new-path-to-big-profits-and-market-dominance-paperback","title":"The Qualcomm Equation: How a Fledgling Telecom Company Forged a New Path to Big Profits and Market Dominance - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDave Mock\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThis book reveals crucial but little-known information on the history of cellular and wireless technology -- some of which dates to World War II -- and shows how the company grabbed the wave just as it began to rise.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIt is not an exaggeration to say that Qualcomm, through a combination of technological superiority, cunning business acumen, and sheer tenacity, has become the undisputed standard by which telecom companies now measure themselves. In short order, they have also become a model of substantial and sustained growth that businesses in all industries should emulate. Qualcomm's rise mirrors that of the cell phone itself. Both are ubiquitous, both continue to evolve rapidly, and both turned the status quo on its head. How did they do it?\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Qualcomm Equation\u003c\/em\u003e details how the fledgling company, while their rivals simply duked it out for more customers, made a killing not only by offering great service, but also by leasing their superior standard technology to other telecom companies. While Qualcomm grew its own customer base, they had also found a way to make more money the bigger their competitors got. How can you apply the Qualcomm model in your industry, and in your company?\u003c\/p\u003e\u003cp\u003eFollowing Qualcomm's example, your company can: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eattract investors by presenting even complex products and technologies in customer- and market-focused language \u003c\/li\u003e\n\u003cli\u003eprove that its product is essential not only to customers but also to competitors -- so that they come to depend on you rather than trying to defeat you \u003c\/li\u003e\n\u003cli\u003emake its product and its operations compatible with those competitors, turning rivalries into profitable strategic alliances \u003c\/li\u003e\n\u003cli\u003elearn from setbacks, and leverage the knowledge and strengths of your partners to overcome obstacles \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIn the last decade, Qualcomm has come to define dominance not only in the telecommunications industry, but throughout the global business landscape. \u003cem\u003eThe Qualcomm Equation\u003c\/em\u003e presents their story, and the keys to their unparalleled success.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e Dave Mock is a practicing engineer and consultant to the telecommunications industry, and has written extensively for online and print publications, including The Feature, Unstrung, and The Motley Fool. He is also the author of Tapping Into Wireless. Mr. Mock lives in Placentia, California.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 8.9 x 5.9 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 04, 2005\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52320160612626,"sku":"9780814409978","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/OWdwMlFyVUJodFZGbVJ1RUJNcU9jUT09.webp?v=1780267980","url":"https:\/\/ckbookstore.net\/products\/the-qualcomm-equation-how-a-fledgling-telecom-company-forged-a-new-path-to-big-profits-and-market-dominance-paperback","provider":"CK BOOKSTORE","version":"1.0","type":"link"}