{"product_id":"the-persuasion-engine-how-any-business-can-use-ai-powered-neuromarketing-to-understand-and-win-customers-hardcover","title":"The Persuasion Engine: How Any Business Can Use AI-Powered Neuromarketing to Understand and Win Customers - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRoger Dooley\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTap into your customers' unconscious minds with cutting-edge AI and neuromarketing techniques\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Persuasion Engine, \u003c\/i\u003e by neuromarketing and behavioral science expert Roger Dooley, solves the most pressing challenge faced by every marketer: how to figure out why customers make the decisions they do when 95% of their thought processes occur at an unconscious level. Dooley explains how artificial intelligence democratizes sophisticated neuromarketing tools that were once available only to Fortune 500 companies, making powerful customer insight and persuasion techniques accessible to businesses of any size. \u003c\/p\u003e\u003cp\u003eThe book walks you through the evolution of traditional neuromarketing into \"Neuromarketing 2.0,\" where AI-powered tools eliminate the need for expensive lab studies and human behavioral science experts. It offers a comprehensive roadmap for implementing eye tracking, facial coding, biometrics, implicit testing, and advanced AI behavioral techniques that dramatically improve marketing effectiveness while reducing costs and time investment. \u003c\/p\u003e\u003cp\u003eInside the book, you'll find: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eRevolutionary AI prompting strategies that bring world-class behavioral science expertise to your desktop\u003c\/li\u003e \u003cli\u003ePractical frameworks for leveraging attention, emotion, credibility, and decision architecture to boost conversions\u003c\/li\u003e \u003cli\u003eStep-by-step guidance for implementing biometric tools and implicit testing without laboratory resources\u003c\/li\u003e \u003cli\u003eAdvanced techniques for creating scarcity, urgency, and FOMO that drive immediate customer action\u003c\/li\u003e \u003cli\u003eComprehensive methods for auditing and enhancing empathy in customer communications\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePerfect for marketing professionals, business owners, entrepreneurs, and anyone with a stake in customer acquisition and retention, \u003ci\u003eThe Persuasion Engine\u003c\/i\u003e provides actionable strategies that will transform your approach to marketing. Whether you're working on a shoestring or managing enterprise campaigns, you'll discover how to use your customers' non-conscious motivations and create compelling marketing that work on real people in the real world.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFor decades, only Fortune 500 companies could afford the sophisticated brain imaging studies, biometric measurements, and behavioral science expertise needed to truly understand customer psychology. \u003ci\u003eThe Persuasion Engine: How Any Business Can Use AI-Powered Neuromarketing to Understand and Win Customers\u003c\/i\u003e is a game-changing guide that breaks the long-established rules and reveals how any business of any size can now access these capabilities using affordable technology and AI-powered insights. \u003c\/p\u003e\u003cp\u003eThrough practical frameworks and real-world examples, including how to conduct eye-tracking studies for the cost of a coffee, analyze facial expressions using device cameras, and measure emotional engagement through wearable technology, readers will learn to audit their marketing for psychological effectiveness, craft headlines that trigger action, build authentic trust signals, and communicate with genuine empathy at scale. More revolutionary still, the book demonstrates how AI can serve as an on-demand team of world-class behavioral scientists, providing expert guidance on applying principles from legends in the field. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Persuasion Engine\u003c\/i\u003e is an essential blueprint that gives your business the same psychological insights that drive the world's most successful brands--just without the million-dollar budget traditionally required to access them.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePraise for THE PERSUASION ENGINE\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Shows entrepreneurs how to use AI, neuromarketing, and behavioral science to punch far above their weight.\"\u003cbr\u003e\u003cb\u003e--ROBERT CIALDINI, \u003c\/b\u003e Author of \u003ci\u003eInfluence\u003c\/i\u003e and \u003ci\u003ePre-Suasion\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"Levels the playing field, giving every business owner the 'big enterprise' tools they need to out-influence the giants.\"\u003cbr\u003e\u003cb\u003e--MIKE MICHALOWICZ, \u003c\/b\u003e Author of \u003ci\u003eProfit First\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"Required reading for every company that intends to thrive in the age of AI.\"\u003cbr\u003e\u003cb\u003e--NANCY HARHUT, \u003c\/b\u003e Author of \u003ci\u003eUsing Behavioral Science in Marketing\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"Turns AI and behavioral science into actionable business tactics.\"\u003cbr\u003e\u003cb\u003e--MARK SCHAEFER, \u003c\/b\u003e Author of \u003ci\u003eHow AI Changes Your Customers\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"The marketing equivalent of \u003ci\u003eThe Imitation Game\u003c\/i\u003e--decoding the wiring that lies between objective reality and human behaviour.\"\u003cbr\u003e\u003cb\u003e--RORY SUTHERLAND, \u003c\/b\u003e Vice Chairman, Ogilvy\u003c\/p\u003e \u003cp\u003e\"Emotions drive decisions, and this essential book shows how neuroscience tools let marketers measure emotion and create experiences that delight customers.\"\u003cbr\u003e\u003cb\u003e--PAUL J. ZAK, PHD, \u003c\/b\u003e Founder, Immersion Neuroscience\u003c\/p\u003e \u003cp\u003e\"Smart, grounded, and immediately applicable... essential reading for anyone who wants to stop guessing and build marketing that actually works.\"\u003cbr\u003e\u003cb\u003e--MARSHALL GOLDSMITH, \u003c\/b\u003e Thinkers50 #1 Executive Coach\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eROGER DOOLEY\u003c\/b\u003e is a globally recognized expert in applying neuroscience and behavioral science to marketing, persuasion, and customer experience. He is a trusted advisor to Fortune 500 companies and startups alike. His bestselling book \u003ci\u003eBrainfluence\u003c\/i\u003e has been translated into 11 languages.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 272\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.03 x 9.14 x 6.07 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 12, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52319633867026,"sku":"9781394383252","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/yS5ZinAG9781394383252.webp?v=1780188770","url":"https:\/\/ckbookstore.net\/products\/the-persuasion-engine-how-any-business-can-use-ai-powered-neuromarketing-to-understand-and-win-customers-hardcover","provider":"CK BOOKSTORE","version":"1.0","type":"link"}