{"product_id":"the-mind-of-the-market-how-biology-and-psychology-shape-our-economic-lives-paperback","title":"The Mind of the Market: How Biology and Psychology Shape Our Economic Lives - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMichael Shermer\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e[A] captivating raconteur of all the greatest hits of behavioral, evolutionary and neuropsychology . . . Fascinating.--\u003ci\u003eLos Angeles Times Book Review\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eHow did we make the leap from ancient hunter-gatherers to modern consumers, and why do people get so emotional about financial decisions? The national bestseller \u003ci\u003eThe Mind of the Market\u003c\/i\u003e uncovers the evolutionary roots of our economic behavior. \u003cp\u003e\u003c\/p\u003eDrawing on the new field of neuroeconomics, psychologist Michael Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks and why negotiations disintegrate into tit-for-tat disputes. He brings together findings from psychology and biology to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation feels (biochemically) like sex, and how even capuchin monkeys get indignant if they don't get a fair reward for their work. \u003cp\u003e\u003c\/p\u003eEntertaining and eye-opening, \u003ci\u003eThe Mind of the Market\u003c\/i\u003e explains the real science of economics.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMichael Shermer\u003c\/b\u003e is the author of \u003ci\u003eThe Believing Brain\u003c\/i\u003e, \u003ci\u003eWhy People Believe Weird Things\u003c\/i\u003e, \u003ci\u003eThe Science of Good and Evil\u003c\/i\u003e, \u003ci\u003eThe Mind Of The Market\u003c\/i\u003e, \u003ci\u003eWhy Darwin Matters\u003c\/i\u003e, \u003ci\u003eScience Friction\u003c\/i\u003e, \u003ci\u003eHow We Believe\u003c\/i\u003e and other books on the evolution of human beliefs and behavior. He is the founding publisher of \u003ci\u003eSkeptic\u003c\/i\u003e magazine, the editor of Skeptic.com, a monthly columnist for \u003ci\u003eScientific American\u003c\/i\u003e, and an adjunct professor at Claremont Graduate University. He lives in Southern California.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 336\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 8.08 x 5.46 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 06, 2009\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52305730961682,"sku":"9780805089165","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/QTVKZUF5blJQejN5OGR1NnduVFNCdz09.webp?v=1779980171","url":"https:\/\/ckbookstore.net\/products\/the-mind-of-the-market-how-biology-and-psychology-shape-our-economic-lives-paperback","provider":"CK BOOKSTORE","version":"1.0","type":"link"}