{"product_id":"the-hidden-psychology-of-social-networks-how-brands-create-authentic-engagement-by-understanding-what-motivates-us-hardcover","title":"The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJoe Federer\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the former Head of Brand Strategy at Reddit comes a proven and thought-provoking approach to the digital economy and how brands can create authentic engagement that is rooted in the fundamental motivations behind human psychology \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eLeading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one. With a framework based on Freud's Id, Ego, and Superego model of the human psyche, he demonstrates how the internet is a digital reflection of the collective human psyche and how different social networks correspond to different mindsets: platforms like Reddit to the unfiltered Id, Facebook and Twitter to the managed Ego, and Instagram to the ideal Superego. \u003c\/p\u003e\u003cp\u003eIn the same way you behave differently when you're home alone, out with friends, communicating with family, or interacting with coworkers, people act and express themselves differently in these various online spaces. Context matters. Understanding this will enable you to develop and execute effective engagement strategies to reach your target audiences on each social network. Learn: \u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ehow to create content that drives sharing and word-of-mouth\u003c\/li\u003e\n\u003cli\u003ehow brands can fit natively into different types of social channels\u003c\/li\u003e\n\u003cli\u003ehow to balance branded social presences across different networks\u003c\/li\u003e\n\u003cli\u003ewhy authenticity will only grow in importance to consumers\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFascinating and deeply compelling, \u003ci\u003e The Hidden Psychology of Social Networks\u003c\/i\u003e will equip you to make vastly more efficient use of your media buys, establish more thoughtful strategies, develop better creative, and, in the end, deliver more effective marketing that provides value.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003eTake a trip to the lands of social media with this expert insider, to be informed, to be entertained, and to unlock the performance of your campaigns.\u003cbr\u003e--\u003cb\u003eTonise Paul\u003c\/b\u003e, Chairwoman of Energy BBDO \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\"I've long held the belief that social media will unlock more human creativity than we've ever seen. Joe's book is a deep exploration of this idea and does a phenomenal job of helping us understand the psychology of why we seek to connect, create, and share--and that we have yet to unlock the true power and potential of our social networks.\"\u003cbr\u003e--\u003cb\u003eToby Daniels\u003c\/b\u003e, CEO of Social Media Week \u003cp\u003e\u003c\/p\u003e\"Not only did Joe Federer write what will become a seminal work on social media, he packed \u003ci\u003eThe Hidden Psychology of Social Networks\u003c\/i\u003e with valuable insights that will help marketing and communications professionals bridge their organization's strategic plans with real world behaviors. Joe's unaffected style makes you swear you're simply having a conversation with this talented social media rock star.\"\u003cbr\u003e--\u003cb\u003eRon Culp\u003c\/b\u003e, Professional Director of the Graduate PR and Advertising Program at DePaul University and former Partner and Managing Director at Ketchum \u003cp\u003e\u003c\/p\u003e\"Social media marketing is a continually evolving space. The speed of change challenges professionals to keep pace and bring the most up-to-date thinking to their work. \u003ci\u003eThe Hidden Psychology of Social Networks\u003c\/i\u003e provides a timeless approach because it's based on people, not networks. Focusing on how people think and behave in those spaces will help brands bring value to consumers and create visibility for themselves on any network.\"\u003cbr\u003e--\u003cb\u003eJosh Ehart\u003c\/b\u003e, former Chief Data Officer at Energy BBDO \u003cp\u003e\u003c\/p\u003e\"Without Federer's keen insights and thoughtful analysis, you are destined to become an irrelevant, almost clownlike figure in your profession, honking your rubber nose and clanging your marketing cowbell to an increasingly disinterested audience. Buy this book or die a joke.\"\u003cbr\u003e--\u003cb\u003eJason Kreher\u003c\/b\u003e, Creative Director at Wieden + Kennedy \u003cp\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eJoe Federer\u003c\/b\u003e is the former Head of Brand Strategy at Reddit, where he helped reposition the platform's narrative to the larger world of advertising and drove revenue growth of over 10X in its first year in market. Prior to joining Reddit, he worked at leading PR and advertising agencies, where his campaigns performed in the top 95th percentile of advertiser studies on Facebook, and where he led the launch of Pinterest and Instagram ads for some of the world's most important brands. Joe has developed numerous successful content strategies for Google, Amazon, McDonald's, Bud Light, Coca-Cola, Toyota, Audi, Charles Schwab, and S.C. Johnson, among others. He thrives at finding the intersection between what brands stand for and what social media users are interested in seeing.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 304\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.2 x 9.1 x 6.3 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 09, 2020\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52248389517586,"sku":"9781260460223","price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/LyQiGm427Y9781260460223.webp?v=1778122664","url":"https:\/\/ckbookstore.net\/products\/the-hidden-psychology-of-social-networks-how-brands-create-authentic-engagement-by-understanding-what-motivates-us-hardcover","provider":"CK BOOKSTORE","version":"1.0","type":"link"}