{"product_id":"the-global-sport-economy-contemporary-issues-paperback","title":"The Global Sport Economy: Contemporary Issues - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMichel Desbordes\u003c\/b\u003e (Editor), \u003cb\u003ePascal Aymar\u003c\/b\u003e (Editor), \u003cb\u003eChristopher Hautbois\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book examines the global sports ecosystem through three central pillars: sport marketing, sports equipment manufacture and sales, and sport governance and organisation. It presents a nuanced and multi-faceted view of how the global sports economy works and its main strategic challenges and opportunities. \u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMichel Desbordes \u003c\/strong\u003eis Professor in Sports Marketing at the University of Paris-Saclay, France. As a Media Consultant, he is regularly consulted by \u003ci\u003eBFM, France Télévisions, Europe 1\u003c\/i\u003e, \u003ci\u003eLe Monde \u003c\/i\u003eand \u003ci\u003eL'Équipe \u003c\/i\u003eto discuss matters of sports business. He is also the Chief Editor of the \u003ci\u003eInternational Journal of Sports Marketing and Sponsorship.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003ePascal Aymar is Managing Director of his own consultancy company, Twins Coaching and Consulting, providing strategic advice to companies in the sporting goods industry at an international level. He is also Development Director for INSEEC, a French Management School, Vice-President of the Outdoor Sports Valley, and a non-executive Board Member of several sports companies in Europe.\u003c\/p\u003e\u003cp\u003eChristopher Hautbois is Associate Professor at Université Paris-Saclay, France, where he oversees a master program in sport management. He is a specialist in sport and city branding as well as sports federations. \u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 330\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 9.1 x 6.1 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 18, 2020\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":67588510155026,"sku":"9780367729004","price":102.04,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/5ZTxEaNeUp9780367729004.webp?v=1790783465","url":"https:\/\/ckbookstore.net\/products\/the-global-sport-economy-contemporary-issues-paperback","provider":"CK BOOKSTORE","version":"1.0","type":"link"}