{"product_id":"the-four-competitive-business-drivers-theory-model-strategy-tactics-paperback","title":"The Four Competitive Business Drivers: Theory + Model + Strategy + Tactics - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJorge Sá\u003c\/b\u003e (Author), \u003cb\u003eMagda Pereira\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWINNER OF THE 2026 NATIONAL IMPACT BOOK AWARDS for Outstanding Literacy Achievement!\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eSometimes management books achieve a clear-cut distinction between \u003cb\u003estrategy\u003c\/b\u003e and \u003cb\u003etactics\u003c\/b\u003e.\u003c\/p\u003e\u003cp\u003eSeldom they include the \u003cb\u003ebusiness model\u003c\/b\u003e as a \u003ci\u003ethird\u003c\/i\u003e competitiveness driver.\u003c\/p\u003e\u003cp\u003eAnd never so far, has the \u003cb\u003etheory of business\u003c\/b\u003e been considered as a \u003ci\u003efourth\u003c\/i\u003e required performance vector, different from all other three.\u003c\/p\u003e\u003cp\u003eHowever, \u003cb\u003eorganizational optimization\u003c\/b\u003e requires all four: the \u003ci\u003ewhy, where, what\u003c\/i\u003e and \u003ci\u003ehow\u003c\/i\u003e.\u003c\/p\u003e\u003cp\u003eThe \u003cb\u003etheory of business\u003c\/b\u003e (Drucker) is the \u003ci\u003ewhy\u003c\/i\u003e the company makes sense. The reality assumptions the organization is grounded upon. What it is paid for.\u003c\/p\u003e\u003cp\u003eThe \u003cb\u003ebusiness model\u003c\/b\u003e (Porter) is the \u003ci\u003ewhat\u003c\/i\u003e: the basic pillars of a firm's organization. How it transforms client satisfaction into value for itself.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eStrategy\u003c\/b\u003e (Joffre) is the \u003ci\u003ewhere\u003c\/i\u003e: the choice of 1) geographical areas; 2) industries; and 3) (within them of) segments.\u003c\/p\u003e\u003cp\u003eAnd \u003cb\u003etactics\u003c\/b\u003e is the \u003ci\u003ehow\u003c\/i\u003e, respecting to the nine functional areas from marketing (Kotler) to human resources; to how to advertise; how to motivate; etc.\u003c\/p\u003e\u003cp\u003eFour inferences follow: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eAll four drivers are necessary conditions, none sufficient;\u003c\/li\u003e\n\u003cli\u003eThey interrelate, some impacting on others;\u003c\/li\u003e\n\u003cli\u003eThey must fit reinforcing each other; and\u003c\/li\u003e\n\u003cli\u003eThey should be periodically reviewed (under a sequence of steps).\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003eThis is illustrated by the book's \u003cb\u003edetailed examples\u003c\/b\u003e of e.g. Nike, Dollar Shave Club, Spotify, SpaceX, Vendôme, Sears, IBM, Apple Music, McDonald's, Marks \u0026amp; Spencer, Canva, SolarCity, Farfetch, etc.\u003c\/p\u003e\u003cp\u003eThe \u003cb\u003efundamental message\u003c\/b\u003e is that neglect of any of the four drivers brings \u003ci\u003eefficiency (doing things right - the Phronesis of Aristotle)\u003c\/i\u003e at the cost of \u003ci\u003elower effectiveness (doing the right things - the Chokhmah of Solomon).\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eWith more and more resources producing less and less, \u003cb\u003eunderperformance will follow.\u003c\/b\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 178\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.38 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 13, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52377815318802,"sku":"9781637429167","price":34.54,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/bTBTTs-3g59781637429167.webp?v=1781479953","url":"https:\/\/ckbookstore.net\/products\/the-four-competitive-business-drivers-theory-model-strategy-tactics-paperback","provider":"CK BOOKSTORE","version":"1.0","type":"link"}