{"product_id":"the-exhibitionist-inspiring-trade-show-excellence-paperback","title":"The Exhibitionist: Inspiring trade show excellence - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eNichola Reeder\u003c\/b\u003e (Author), \u003cb\u003eSteve Reeder\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA practical and inspiring guide to executing effective trade shows that attract and convert high quality leads into profitable sales. Organisations regularly waste vast amounts of money, time and effort attending the wrong shows, planning them poorly and failing to follow up, leading to an almost zero return on investment. \u003ci\u003eThe Exhibitionist\u003c\/i\u003e gives exhibitors an end-to-end guide covering all aspects of best-practice trade show execution including budgeting, researching the right show, selecting and training staff and post show contact strategy amongst many other elements, to build the confidence and skills required for delivering more effective events. \u003c\/p\u003e\u003cp\u003eThrough a series of three modules - planning, implementation and evaluation - \u003ci\u003eThe Exhibitionist\u003c\/i\u003e guides readers through the linear process of delivering a commercially measurable trade show. This is a practical journey which alongside the theory uses case studies and examples to bring the key points to life. Rather than just giving readers the answer, \u003ci\u003eThe Exhibitionist\u003c\/i\u003e provides the stimulus and inspiration to arrive at the right decisions for each organisation's specific trade show needs. \u003ci\u003eThe Exhibitionist \u003c\/i\u003edirects you through the minimum requirements to deliver an effective trade show but also discuss more advanced elements such as media management, speaker platforms and digital engagement that will enhance the basic delivery for more experienced exhibitors \u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 296\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.62 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 16, 2019\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52489480995090,"sku":"9781788600927","price":32.38,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/MjzhRHaXKH9781788600927.webp?v=1783320926","url":"https:\/\/ckbookstore.net\/products\/the-exhibitionist-inspiring-trade-show-excellence-paperback","provider":"CK BOOKSTORE","version":"1.0","type":"link"}