{"product_id":"the-end-of-marketing-as-we-know-it-paperback","title":"The End of Marketing as We Know It - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eSergio Zyman\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e Marketing today doesn't work. Or so says the \"Aya Cola,\" Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company's marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and Sprite. Now, in this brisk and revolutionary book, Zyman shows why old approaches to marketing have lost their fizz--and how to get a jump on the strateies that will work in the twenty-first century.\u003c\/p\u003e\u003cp\u003eZyman explores such topics as: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy feel-good marketing is pointless unless it results in sales\u003c\/li\u003e\n\u003cli\u003eWhy marketing is a science not an art\u003c\/li\u003e\n\u003cli\u003eHow a well-honed strategy is more important to success than what ads say\u003c\/li\u003e\n\u003cli\u003eAnd much more\u003c\/li\u003e\n\u003c\/ul\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 272\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.68 x 8.03 x 5.42 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 07, 2000\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52341569454354,"sku":"9780887309830","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/M1ltRzRlZEE3TkJLRmN4ZHI0VktZUT09.webp?v=1780571133","url":"https:\/\/ckbookstore.net\/products\/the-end-of-marketing-as-we-know-it-paperback","provider":"CK BOOKSTORE","version":"1.0","type":"link"}