{"product_id":"the-digital-pivot-secrets-of-online-marketing-hardcover","title":"The Digital Pivot: Secrets of Online Marketing - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eEric Schwartzman\u003c\/b\u003e (Author), \u003cb\u003eDavid Pogue\u003c\/b\u003e (Foreword by)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhat's the secret to driving demand, and generating leads and revenue online? What's a digital transformation, and why do some companies succeed while others fail? And how do you stage a winning digital pivot?\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eIn this book, Eric Schwartzman, bestselling author of \u003cem\u003eSocial Marketing to the Business Customer, \u003c\/em\u003e explains what successful digital marketers do differently. This is the inside track on how to pivot to digital marketing in four easy steps, so you can earn more and work less.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWe are living through a time of unprecedented migration, from analog to digital business practices. Find out what it takes to stake your own claim online, so you can participate in the ever-growing digital economy, and get your share of the profits.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThrough real world stories and numerous examples of digital marketing pivots told in easy-to-follow, nontechnical language, you'll learn the secrets of what it really takes to be competitive online, so you can increase revenue, decrease costs, and control your future.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eDrawing on his experience leading online marketing programs for clients such as Toyota, UCLA, Marine Corps, US Dept. of State, LA Opera, and dozens of small and midsize companies, Eric walks you step-by-step through the process of pivoting to digital marketing.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThis all-in-one, practical playbook covers everything you need to know to about the people, processes, and technology that power a successful digital business, including: \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e● Determining what people really want online\u003c\/p\u003e\u003cp\u003e● Choosing and set-up the right software\u003c\/p\u003e\u003cp\u003e● Learning the basics of search engine optimization\u003c\/p\u003e\u003cp\u003e● Driving demand with owned media\u003c\/p\u003e\u003cp\u003e● Growing your social media following\u003c\/p\u003e\u003cp\u003e● Generating leads with content marketing\u003c\/p\u003e\u003cp\u003e● Creating email campaigns that convert\u003c\/p\u003e\u003cp\u003e● Convert traffic into leads and revenue\u003c\/p\u003e\u003cp\u003e● Improving your conversion rates continuously\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Digital Pivot\u003c\/em\u003e provides you with an overview of the pieces that make up the digital marketing puzzle so you can see the forest through the trees.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eIf you're ready to scale up and grow up, it's time to find out everything you need to know to migrate your business and career online.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eYour digital pivot starts right now!\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 386\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 10, 2021\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52245952889106,"sku":"9781736621806","price":32.35,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/SUY1Rk5FQXUzOXhaaU5DcFQ3aVBIQT09.webp?v=1778043255","url":"https:\/\/ckbookstore.net\/products\/the-digital-pivot-secrets-of-online-marketing-hardcover","provider":"CK BOOKSTORE","version":"1.0","type":"link"}