{"product_id":"the-design-of-business-why-design-thinking-is-the-next-competitive-advantage-hardcover","title":"The Design of Business: Why Design Thinking Is the Next Competitive Advantage - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRoger L. Martin\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMost companies today have innovation envy. They yearn to come up with a game--changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative--they spend on R\u0026amp;D, bring in creative designers, hire innovation consultants. But they get disappointing results.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWhy? In \u003ci\u003eThe Design of Business\u003c\/i\u003e, Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo.\u003c\/p\u003e\u003cp\u003eTo innovate and win, companies need design thinking. This form of thinking is rooted in how knowledge advances from one stage to another--from mystery (something we can't explain) to heuristic (a rule of thumb that guides us toward solution) to algorithm (a predictable formula for producing an answer) to code (when the formula becomes so predictable it can be fully automated). As knowledge advances across the stages, productivity grows and costs drop-creating massive value for companies.\u003c\/p\u003e\u003cp\u003eMartin shows how leading companies such as Procter \u0026amp; Gamble, Cirque du Soleil, RIM, and others use design thinking to push knowledge through the stages in ways that produce breakthrough innovations and competitive advantage.\u003c\/p\u003e\u003cp\u003eFilled with deep insights and fresh perspectives, \u003ci\u003eThe Design of Business\u003c\/i\u003e reveals the true foundation of successful, profitable innovation.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eRoger Martin\u003c\/b\u003e is dean of the Rotman School of Management at the University of Toronto and a professor of strategic management at the school. He authored The \u003ci\u003eResponsibility Virus\u003c\/i\u003e, \u003ci\u003eThe Opposable Mind\u003c\/i\u003e, and many articles in leading business publications including \u003ci\u003eHarvard Business Review\u003c\/i\u003e, \u003ci\u003eBusinessWeek\u003c\/i\u003e, \u003ci\u003eFast Company\u003c\/i\u003e, and \u003ci\u003eBarron's\u003c\/i\u003e. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 208\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 8.3 x 5.7 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 13, 2009\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52242276745490,"sku":"9781422177808","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/eFdiTTZXaW9ZVktjQWlweThTN3RoZz09.webp?v=1777912707","url":"https:\/\/ckbookstore.net\/products\/the-design-of-business-why-design-thinking-is-the-next-competitive-advantage-hardcover","provider":"CK BOOKSTORE","version":"1.0","type":"link"}