{"product_id":"the-dawn-of-swatch-timeless-strategies-in-business-marketing-and-entrepreneurship-paperback","title":"The Dawn of Swatch: Timeless Strategies in Business, Marketing, and Entrepreneurship - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eOmar Merlo\u003c\/b\u003e (Author), \u003cb\u003eKonstantin Theile\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eThe Dawn of Swatch\u003c\/i\u003e tells the remarkable story of how a simple plastic watch didn't just save the Swiss watch industry-it reshaped how we think about branding, innovation, and disruption.\u003c\/b\u003e In the 1980s, as Swiss watchmakers lost ground to Japanese quartz technology, Swatch broke every rule: bold, affordable, fashion-forward, and marketed with game-changing creativity.\u003c\/p\u003e\u003cp\u003eBlending first-hand accounts with analysis, the authors reveal how strategic vision, unconventional thinking, and fearless marketing turned Swatch into a global success. More than a business case, this book offers timeless insights into brand strategy, innovation, product launches, entrepreneurship, and building iconic brands.\u003c\/p\u003e\u003cp\u003eIdeal for business leaders, entrepreneurs, marketers, and anyone interested in strategy, it provides a blueprint for how bold decisions and visionary branding can redefine an industry.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 196\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.42 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 01, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52254637228306,"sku":"9781637428726","price":34.54,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/A4bN9FlFBO9781637428726.webp?v=1778248436","url":"https:\/\/ckbookstore.net\/products\/the-dawn-of-swatch-timeless-strategies-in-business-marketing-and-entrepreneurship-paperback","provider":"CK BOOKSTORE","version":"1.0","type":"link"}