{"product_id":"the-customer-rules-the-14-indispensible-irrefutable-and-indisputable-qualities-of-the-greatest-service-companies-in-the-world-hardcover","title":"The Customer Rules: The 14 Indispensible, Irrefutable, and Indisputable Qualities of the Greatest Service Companies in the World - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eC. Britt Beemer\u003c\/b\u003e (Author), \u003cb\u003eRobert Shook\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhether you run your own company or work for a large corporation, establishing customer loyalty is a prerequisite for business growth. In \u003ci\u003eThe Customer Rules\u003c\/i\u003e, C. Britt Beemer, a leading consumer research and marketing consultant, and bestselling business author Robert Shook offer practical advice on how to build a robust company culture based on the concept of unsurpassed customer-service designed to increase your market share.\u003c\/p\u003e \u003cp\u003eA combination of extensive market research unprecedented in scope, as well as close studies of fourteen companies that excel in the area of customer service, \u003ci\u003eThe Customer Rules\u003c\/i\u003e distills profitable lessons on how to achieve strong customer loyalty. Referencing specific research findings, Beemer and Shook examine the obstacles that too often distract a company's focus from its most important task--providing preeminent service and creating a unique customer experience. The authors then supply fourteen workable solutions to ensure the return of customers time and time again, including: \u003c\/p\u003e\u003cul\u003e \u003cli\u003e Instill the importance of customer service in every employee \u003c\/li\u003e\n\u003cli\u003e Use a \"small-town\" approach to meeting customers' needs no matter how big your company is \u003c\/li\u003e\n\u003cli\u003e Develop a unique identity your customers will seek out \u003c\/li\u003e\n\u003cli\u003e Maintain a focus on the customer before, during, and after the sale\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eSuccess in retail, service, manufacturing, or any other business always boils down to the customer experience. Beemer and Shook use in-depth interviews with high-level managers from such companies as Chubb, NetJets, Edward Jones, Lexus, Johnson \u0026amp; Johnson, and Four Seasons Hotels to illustrate the best ways for creating exceptional customer service. \u003ci\u003eThe Customer Rules\u003c\/i\u003e gives you the tools you'll need to become the undisputed leader in your industry.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eC. Britt Beemer\u003c\/b\u003e is founder and CEO of America's Research Group (ARG), a national consumer research firm that has interviewed more than eight-million consumers. He is the author of \u003ci\u003eIt Takes a Prophet to Make a Profit\u003c\/i\u003e and \u003ci\u003ePredatory Marketing\u003c\/i\u003e. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eRobert L. Shook\u003c\/b\u003e is a bestselling author of many business books, including \u003ci\u003eLongaberger\u003c\/i\u003e, a number-one \u003ci\u003eNew York Times\u003c\/i\u003e bestseller, and \u003ci\u003eThe Pep Talk\u003c\/i\u003e.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 352\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.18 x 9.26 x 6.3 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 01, 2008\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52256371441938,"sku":"9780071603652","price":47.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/SVhpc05IZnFSMWY0SThjUElqd1pCQT09.webp?v=1778331303","url":"https:\/\/ckbookstore.net\/products\/the-customer-rules-the-14-indispensible-irrefutable-and-indisputable-qualities-of-the-greatest-service-companies-in-the-world-hardcover","provider":"CK BOOKSTORE","version":"1.0","type":"link"}