{"product_id":"the-commodification-of-childhood-the-childrens-clothing-industry-and-the-rise-of-the-child-consumer-paperback","title":"The Commodification of Childhood: The Children's Clothing Industry and the Rise of the Child Consumer - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDaniel Thomas Cook\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eIn this revealing social history, Daniel Thomas Cook explores the roots of children's consumer culture--and the commodification of childhood itself--by looking at the rise, growth, and segmentation of the children's clothing industry. Cook describes how in the early twentieth century merchants, manufacturers, and advertisers of children's clothing began to aim commercial messages at the child rather than the mother. Cook situates this fundamental shift in perspective within the broader transformation of the child into a legitimate, individualized, self-contained consumer.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Commodification of Childhood\u003c\/i\u003e begins with the publication of the children's wear industry's first trade journal, \u003ci\u003e The Infants' Department, \u003c\/i\u003e in 1917 and extends into the early 1960s, by which time the changes Cook chronicles were largely complete. Analyzing trade journals and other documentary sources, Cook shows how the industry created a market by developing and promulgating new understandings of the \"nature,\" needs, and motivations of the child consumer. He discusses various ways that discursive constructions of the consuming child were made material: in the creation of separate children's clothing departments, in their segmentation and layout by age and gender gradations (such as infant, toddler, boys, girls, tweens, and teens), in merchants' treatment of children as individuals on the retail floor, and in displays designed to appeal directly to children. Ultimately, \u003ci\u003e The Commodification of Childhood\u003c\/i\u003e provides a compelling argument that any consideration of \"the child\" must necessarily take into account how childhood came to be understood through, and structured by, a market idiom.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003eDaniel Thomas Cook's The Commodification of Childhood\" is a pioneering and major contribution to our understanding of consumer culture. On the basis of his detailed and fascinating examination of children's clothing marketing through the twentieth century, Cook constructs a larger template for understanding the complex and evolving relations between consumers and marketers. The theoretical discussions are a tour de force. A must-read for all scholars of consumer society.\"--Juliet B. Schor, author of \"The Overspent American: Why We Want What We Don't Need\"\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDaniel Thomas Cook is a sociologist in the Department of Advertising at University of Illinois, Champaign-Urbana. He is the editor of \u003ci\u003eSymbolic Childhood.\u003c\/i\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.53 x 8.58 x 5.46 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 20, 2004\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52338382471442,"sku":"9780822332688","price":51.77,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/ckllaFlUd1h2UW1VQ0JYd1lOZkp2dz09.webp?v=1780473180","url":"https:\/\/ckbookstore.net\/products\/the-commodification-of-childhood-the-childrens-clothing-industry-and-the-rise-of-the-child-consumer-paperback","provider":"CK BOOKSTORE","version":"1.0","type":"link"}