{"product_id":"the-codes-of-advertising-fetishism-and-the-political-economy-of-meaning-in-the-consumer-society-paperback","title":"The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eSut Shally\u003c\/b\u003e (Author), \u003cb\u003eSut Jhally\u003c\/b\u003e (Author), \u003cb\u003eJhally Sut\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eThis book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who \"work\" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSut Jhally\u003c\/strong\u003e teaches at the University of Massachusetts at Amherst.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.57 x 9.18 x 6.06 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 12, 1990\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52289566605586,"sku":"9780415903530","price":89.08,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/SE9TUjVDd095L2pmWjZ2VnRVSW02UT09.webp?v=1779501355","url":"https:\/\/ckbookstore.net\/products\/the-codes-of-advertising-fetishism-and-the-political-economy-of-meaning-in-the-consumer-society-paperback","provider":"CK BOOKSTORE","version":"1.0","type":"link"}