{"product_id":"the-business-of-starting-and-running-your-business-paperback","title":"The Business of Starting and Running Your Business - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eEric Seiden\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Business of Starting and Running Your Business was written with the layperson in mind, \u003c\/p\u003e\u003cp\u003esetting out the steps to conceptualize, form, and run a new business successfully as well as\u003c\/p\u003e\u003cp\u003eexpanding it. It combines the author's four decades of experience in industry with owning\u003c\/p\u003e\u003cp\u003emultiple businesses, and a decade of teaching business courses to provide a textbook that will\u003c\/p\u003e\u003cp\u003ebenefit all readers at any level of experience.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book also incorporates many of the basic points covered during an MBA course, so if the\u003c\/p\u003e\u003cp\u003estudent decides to pursue one, he\/she will have already been exposed to the topic. Topics\u003c\/p\u003e\u003cp\u003ecovered include quantifying and qualifying your idea, sources for financing, inventory\u003c\/p\u003e\u003cp\u003emanagement, pricing, purchasing, making a business plan, hiring, firing, benefits, advertising, \u003c\/p\u003e\u003cp\u003emarketing, promotions, public relations, legal matters, distribution logistics, disaster\u003c\/p\u003e\u003cp\u003emanagement, technology issues, teamwork, corporate ethics, business communications, \u003c\/p\u003e\u003cp\u003ebody language, operations, expansion, contraction, time management, customer feedback, \u003c\/p\u003e\u003cp\u003eand outsourcing.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThere's an overview of what different financial statements (and amazingly, it\u003c\/p\u003e\u003cp\u003edoes all this without much math) and business correspondence should look like.\u003c\/p\u003e\u003cp\u003eEach chapter covers at least one topic, has real-life stories from the author, has class discussion\u003c\/p\u003e\u003cp\u003equestions, and end of chapter questions as well. All answers are included without the need to\u003c\/p\u003e\u003cp\u003ebuy a teacher's edition of the book.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 690\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.38 x 11 x 8.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 01, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52319950242066,"sku":"9781948500999","price":115.13,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/amQ3pKPu5D9781948500999.webp?v=1780217594","url":"https:\/\/ckbookstore.net\/products\/the-business-of-starting-and-running-your-business-paperback","provider":"CK BOOKSTORE","version":"1.0","type":"link"}