{"product_id":"the-branded-supply-chain-a-new-perspective-in-sustainable-branding-paperback","title":"The Branded Supply Chain: A New Perspective in Sustainable Branding - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eGian Mario Borney\u003c\/b\u003e (Editor), \u003cb\u003eStefania Saviolo\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDiscover how to merge branding and supply chain for sustainable success.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn today's evolving business landscape, \u003cb\u003ebrands are more than cultural symbols\u003c\/b\u003e; they are educators and agents of social change. This book reveals how to align your supply chain with your brand's purpose, creating a powerful narrative that resonates with stakeholders. Explore insights from leading companies in luxury, fashion, beauty, and food to improve your organizational culture and drive sustainable branding.\u003c\/p\u003e\u003cp\u003eLearn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eAttract responsible investors\u003c\/b\u003e by integrating ESG principles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eMitigate supply chain risks\u003c\/b\u003e through transparency and accountability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eBuild a unique brand narrative\u003c\/b\u003e that connects with consumers on an emotional level.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor professionals and scholars seeking to understand the future of sustainable business, this is your roadmap to \u003cb\u003etransform your supply chain into a brand asset\u003c\/b\u003e.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eStefania Saviolo is Ph.D. and Lecturer of Management and Technology at Bocconi University and SDA Bocconi School of Management. She is Director of the SDA Bocconi-GetSmarter online course \"Sustainable Fashion Branding\". Gianmario Borney has developed his professional career at the international level in supply chain management and industrial alliances within global textile and fashion pipelines, both as consultant and executive at global consulting firms. He collaborates with SDA Bocconi School of Management.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 180\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 8.9 x 5.9 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 01, 2021\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52242826068242,"sku":"9788831322201","price":40.27,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/JUnwTqVVcU9788831322201.webp?v=1777922352","url":"https:\/\/ckbookstore.net\/products\/the-branded-supply-chain-a-new-perspective-in-sustainable-branding-paperback","provider":"CK BOOKSTORE","version":"1.0","type":"link"}