{"product_id":"the-book-on-that-b2b-account-management-paperback","title":"The Book on That: B2B Account Management - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eBill Senese\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eProven Strategies. Real Examples. No Fluff.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eIf you work with customers, manage accounts, or own client relationships in a B2B setting, this is \u003ci\u003ethe book on that\u003c\/i\u003e.\u003c\/p\u003e\u003cp\u003eWritten by veteran account manager Bill Senese, this practical guide breaks down what it really takes to succeed in B2B account management today - from writing effective emails to leading customer meetings, handling tough conversations, presenting with confidence, and building trust that lasts.\u003c\/p\u003e\u003cp\u003eInside, you'll find: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eActionable strategies to grow and retain accounts\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eReal-world examples from the front lines of B2B\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eTemplates and tips for meetings, follow-ups, and renewals\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eProven methods for building long-term customer partnerships\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eGuidance on using metrics, storytelling, and creative problem-solving\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether you're just starting your career or looking to sharpen your edge, this book delivers practical, no-fluff advice to help you become the account manager customers want on their team.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTrusted by pros. Built for real life. Easy to apply.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Book on That\u003c\/i\u003e is your new go-to resource for mastering the art and science of B2B account management.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 272\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.61 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 10, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52734112137490,"sku":"9798992772630","price":26.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/g7W_9PJgQr9798992772630.webp?v=1790178722","url":"https:\/\/ckbookstore.net\/products\/the-book-on-that-b2b-account-management-paperback","provider":"CK BOOKSTORE","version":"1.0","type":"link"}