The Book on That: B2B Account Management - Paperback

by Bill Senese (Author)

Proven Strategies. Real Examples. No Fluff.

If you work with customers, manage accounts, or own client relationships in a B2B setting, this is the book on that.

Written by veteran account manager Bill Senese, this practical guide breaks down what it really takes to succeed in B2B account management today - from writing effective emails to leading customer meetings, handling tough conversations, presenting with confidence, and building trust that lasts.

Inside, you'll find:

• Actionable strategies to grow and retain accounts

• Real-world examples from the front lines of B2B

• Templates and tips for meetings, follow-ups, and renewals

• Proven methods for building long-term customer partnerships

• Guidance on using metrics, storytelling, and creative problem-solving

Whether you're just starting your career or looking to sharpen your edge, this book delivers practical, no-fluff advice to help you become the account manager customers want on their team.

Trusted by pros. Built for real life. Easy to apply.