The Big Business of Saving the World - Paperback

by Jordan Cynewski (Author)

Catering to a growing number of consumers who demand greater moral accountability in business, more companies are engaging in corporate social responsibility (CSR) programs, challenging themselves to solve collective problems around the world. Worldwide problems demand worldwide solutions. In the coming decades, the international resources of major companies will prove essential to saving our communities and our planet. In The Big Business of Saving the World, you'll learn about what makes a company truly socially responsible and where we all fit in as part of the problem or the solution to some of the modern world's biggest issues: * The real challenge of automation and emerging technologies* Socially responsible investing (SRI)* Practicing conscious spending habits Through CSR, international companies benefit their investors, employees, consumers, the environment, and even themselves. Their global scale and constant drive to innovate and optimize efficiency enables them to have a broader positive impact on the world than any other entity.The Big Business of Saving the World outlines realistic ideas helping businesses, investors, and everyday consumers fulfill their roles in solving the problems facing our world today. This book is a tool to help you better understand how your simple decisions impact the entire world.