{"product_id":"the-bible-of-digital-marketing-everything-you-always-wanted-to-know-about-digital-marketing-but-had-no-one-to-ask-for-paperback","title":"The Bible of Digital Marketing: Everything you always wanted to know about Digital Marketing, but had no one to ask for. - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eClaudio Torres\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMost digital marketing books teach you platforms. This one teaches you, people.\u003c\/p\u003e\u003cp\u003e Platforms change. Algorithms shift. New channels appear every year, and old ones go quiet. But the reason any of it works - or fails - has never changed: \u003cb\u003epeople use the internet in predictable ways, and if you understand those patterns, you can build a strategy that outlasts every update.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThat is the argument at the heart of \u003cb\u003eThe Bible of Digital Marketing\u003c\/b\u003e, and it is why this book has been adopted as a foundational textbook in MBA and undergraduate marketing programs across three continents, used by thousands of consultants, executives, and entrepreneurs to build their digital strategy from first principles.\u003c\/p\u003eWhat you will actually learn\u003cp\u003eThe book is built around a single, durable insight: online consumers are driven by four core needs: \u003cb\u003einformation, entertainment, relationship, and communication\u003c\/b\u003e. Every strategy, channel, and tactic in digital marketing is a response to one or more of these needs. Once you understand this, the entire digital landscape becomes readable.\u003c\/p\u003e\u003cp\u003eFrom that foundation, the book develops \u003cb\u003eseven integrated marketing strategies\u003c\/b\u003e - the framework that practitioners and professors have called the most complete model available for understanding how digital marketing actually works as a system: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eTalk \u003c\/b\u003e- Build your content presence and become visible where your audience is already searching.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eInteract \u003c\/b\u003e- Build genuine relationships through social networks and influencer engagement.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eTell \u003c\/b\u003e- Maintain a direct, permission-based channel to your most engaged audience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePush \u003c\/b\u003e- Expand your reach through targeted paid promotion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpread \u003c\/b\u003e- Design campaigns that earn organic sharing and word-of-mouth amplification.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSearch \u003c\/b\u003e- Use the digital ecosystem as a real-time intelligence source on consumers and competitors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eTrack \u003c\/b\u003e- Measure, analyse, and continuously improve everything you do.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThese are not seven separate options. They are an interconnected system - each strategy amplifying the others - and the book shows you exactly how to build and manage them together.\u003c\/p\u003eWhy readers call it a textbook - and mean it as a compliment\u003cp\u003eMost digital marketing books give you tactics. This one gives you a model. Readers consistently describe it as \"\u003cb\u003ecomprehensive\u003c\/b\u003e,\" \"\u003cb\u003eclear and practical\u003c\/b\u003e,\" and \"\u003cb\u003ethe book that finally made the whole picture make sense\u003c\/b\u003e.\" It does not chase trends or platform-specific shortcuts. It builds the strategic foundation that makes every tactic you apply more effective - and more resilient when the landscape changes again.\u003c\/p\u003e\u003cp\u003eThe final chapters go further than most marketing titles are willing to go: the \u003cb\u003eDigital Excellence Process\u003c\/b\u003e gives you a continuous improvement framework for keeping your digital strategy current, and the \u003cb\u003eLand of Giants\u003c\/b\u003e chapter addresses the disruptive economics of the digital ecosystem - what it means for your business when barriers to entry collapse and winner-takes-all dynamics accelerate.\u003c\/p\u003eWho this book is for\u003cp\u003eEntrepreneurs building or scaling their digital presence. Marketing executives who need a complete strategic framework. Students and professionals who want to understand digital marketing at the decision level. Anyone who needs to understand digital marketing and what to do differently.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIf you have ever felt like digital marketing is a moving target you cannot quite hit, this book is the map. Not a map of the platforms - a map of the people using them.\u003c\/b\u003e\u003c\/p\u003eFrom the author of Digital Marketing Unlocked, The Age of Talent, 7-Day AI Nonfiction Writer, and Mastering ChatGPT in 2 Days - The Yellow Books series.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 400\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.82 x 10 x 7 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 22, 2021\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52549210636562,"sku":"9781728615219","price":33.62,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/0IOnMdxtsr9781728615219.webp?v=1785162352","url":"https:\/\/ckbookstore.net\/products\/the-bible-of-digital-marketing-everything-you-always-wanted-to-know-about-digital-marketing-but-had-no-one-to-ask-for-paperback","provider":"CK BOOKSTORE","version":"1.0","type":"link"}