{"product_id":"technology-acceptance-in-mechatronics-the-influence-of-identity-on-technology-acceptance-paperback","title":"Technology Acceptance in Mechatronics: The Influence of Identity on Technology Acceptance - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eUte Hillmer\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eUte Hillmer investigates technology acceptance behavior in the mechatronics industry in Germany and develops a multi-disciplinary understanding, which includes psychology, sociology and business science. It is shown that individuals accept new technologies more easily, if the technology replicates their individual social values and if the implementation process considers the prime social values that can typically be found in their social networks.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003eInnovation and technological change is a vital driving force in the economy. Ute Hillmer investigates technology acceptance behavior in the mechatronics industry in Germany and develops a multi-disciplinary understanding, which includes psychology, sociology and business science. It is shown that individuals accept new technologies more easily, if the technology replicates their individual social values and if the implementation process considers the prime social values that can typically be found in their social networks. This book offers categorizations of individuals and deduces recommendations for actions to sustainably improve the development and introduction of technologies for all parties concerned.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eDr. Ute Hillmer is senior consultant and owner of Better Reality Marketing. She consults, coaches and teaches in international technology marketing and innovation management. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 260\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.59 x 8.27 x 5.83 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 24, 2009\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52714079715602,"sku":"9783834919519","price":89.08,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/17y1HvgXp69783834919519.webp?v=1789573901","url":"https:\/\/ckbookstore.net\/products\/technology-acceptance-in-mechatronics-the-influence-of-identity-on-technology-acceptance-paperback","provider":"CK BOOKSTORE","version":"1.0","type":"link"}