{"product_id":"tastes-like-money-rumchata-and-the-making-of-a-beloved-brand-hardcover","title":"Tastes Like Money: Rumchata and the Making of a Beloved Brand - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eTom E. Maas\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAn extraordinary tale that starts with a home kitchen recipe and ends with the multi-million-dollar sale of a world-famous liquor company - and everything in between\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eTastes Like Money\u003c\/i\u003e, veteran liquor industry leader and founder of RumChata - the clever kitchen experiment that became a global phenomena - Tom Maas, delivers a first-hand story that exposes the behind-the-scenes battles, trademark wars, crises, and triumphs that built a world-famous product.\u003c\/p\u003e \u003cp\u003eThe book begins with the day Maas was unceremoniously and unexpectedly dismissed from his role as Vice President of Marketing and Sales at Jim Beam at age 49. From there, the author details the ups and downs of what would turn out to be his true calling: the creation of a drink called RumChata. \u003ci\u003eTastes Like Money\u003c\/i\u003e draws generalizable lessons from Maas' wild ride: about passionate selling, brand protection, and the critical importance of never compromising on quality or cutting corners just to make a quick buck.\u003c\/p\u003e \u003cp\u003eIn the book, you'll also find: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eSpecific strategies for building distributor relationships without the benefit of a huge corporate war chest\u003c\/li\u003e \u003cli\u003eHow to compete against industry titans when you've got a target on your back\u003c\/li\u003e \u003cli\u003eA detailed, unvarnished memoir of from-scratch ingenuity from an entrepreneur who pulled out all the stops in the pursuit of his dream\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePerfect for aspiring entrepreneurs seeking inspiration and guidance as they navigate their own business journeys, \u003ci\u003eTastes Like Money\u003c\/i\u003e is a gripping and instructive story about ambition, resilience - and a little bit of luck. It's a must-read for everyone interested in how a global brand got built from scratch and what it took to make it happen.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eTastes Like Money\u003c\/i\u003e, veteran liquor industry executive and the founder and creator of RumChata, a popular cream liqueur, Tom Maas delivers a no-holds-barred account of how he transformed a homemade horchata recipe into one of the most successful cream liqueur launches in modern spirits history. Drawing on close to fifty years' experience with industry powerhouses like Jim Beam, Jack Daniel's, and Canadian Club, Maas reveals how he bootstrapped RumChata into a billion-dollar phenomenon that generated over $2.5 billion in retail sales across 26 countries.\u003c\/p\u003e \u003cp\u003eThis gripping entrepreneurial memoir takes readers inside the high-stakes world of the spirits industry, exposing trademark wars with billion-dollar competitors, the delicate art of building distributor relationships as the underdog, and the behind-the-scenes battles that determined whether RumChata would succeed or fail. Maas shares the hard-won lessons that fueled his company's success, created the Cinnamon Toast Crunch shot craze, and earned appearances on \u003ci\u003eJeopardy!\u003c\/i\u003e and \u003ci\u003eThe Big Bang Theory.\u003c\/i\u003e Along the way, you'll explore the critical importance of passionate selling, unwavering quality standards, and brand protection strategies that turned a long-shot startup into a top five liqueur in the United States.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eTastes Like Money\u003c\/i\u003e is essential reading for aspiring entrepreneurs looking for actionable insights into building a business against impossible odds, spirits industry professionals fascinated by one of the category's greatest David-versus-Goliath success stories, and anyone who believes in the power of perseverance, creativity, and the American Dream. It's a powerful narrative that entertains while it informs, proving that with the right combination of expertise, determination, and a little bit of luck, even your most audacious dreams can become reality.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePRAISE FOR Tastes Like Money\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"I LOVE it.... Like \u003ci\u003eShoe Dog\u003c\/i\u003e, it describes a world no one knows about.\"\u003cbr\u003e--\u003cb\u003eJim Cramer\u003c\/b\u003e, Host of CNBC's \u003ci\u003eMad Money\u003c\/i\u003e and \u003ci\u003eNew York Times\u003c\/i\u003e Bestselling Author of \u003ci\u003eHow to Make Money in Any Market\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"I first met Tom at Jim Beam and have always enjoyed working with him, always a true gentleman. Admirably, his remarkable and well-deserved success with RumChata has never changed him.\"\u003cbr\u003e--\u003cb\u003eJim Clerkin\u003c\/b\u003e, Former President and CEO, Mo?t Hennessy USA\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTOM MAAS\u003c\/b\u003e is the founder and creator of RumChata. He has close to fifty years' experience in the liquor industry, having held senior executive positions at Jim Beam, Brown-Forman, and Hiram Walker. Maas currently oversees the Dancing Goat Distillery in Wisconsin, continuing his family's whiskey-making legacy while mentoring the next generation of spirits entrepreneurs. He resides in Illinois with his wife and business partner, Susan.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.95 x 9.14 x 6.07 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 24, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52242717442322,"sku":"9781394397150","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/B6uQLQc_D9781394397150.webp?v=1777921847","url":"https:\/\/ckbookstore.net\/products\/tastes-like-money-rumchata-and-the-making-of-a-beloved-brand-hardcover","provider":"CK BOOKSTORE","version":"1.0","type":"link"}