{"product_id":"sustainability-marketing-new-directions-and-practices-hardcover","title":"Sustainability Marketing: New Directions and Practices - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRishi Raj Sharma\u003c\/b\u003e (Author), \u003cb\u003eTanveer Kaur\u003c\/b\u003e (Author), \u003cb\u003eAmanjot Singh Syan\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eWith changing business needs and increased levels of consumer awareness concerning social and ecological issues, organisations need to realign their profitability strategies in order to demonstrate their engagement with sustainable practices.\u003cbr\u003e \u003ci\u003eSustainability Marketing: New directions and practices\u003c\/i\u003e explores how an increase in customer's desire for sustainable products can form a key part of new marketing strategies. The authors shed new light on strategies that capture the benefits of sustainability from an ecological, social and profitability standpoint in business, while explaining the strategic intent required for building marketing strategies that will provide a competitive advantage. \u003cbr\u003e The book harnesses the Triple Bottom Line concept by highlighting the significance of developing, refining, and implementing marketing strategies with a key focus on sustainability, in order to leave a positive impact upon the planet and people. \u003ci\u003eSustainability Marketing\u003c\/i\u003e provides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sustainability is increasingly prioritised.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eRishi Raj Sharma\u003c\/b\u003e is a Professor, Marketing area in Department of Business Management and Associate Dean, Guru Nanak Dev University, Regional campus, Gurdaspur (India). He has been involved in teaching, research and training for over 20 years. His core areas of interest are marketing and its allied fields such as advertising, sustainability marketing, etc.\u003cbr\u003e \u003cb\u003eTanveer Kaur\u003c\/b\u003e is a Research Scholar at the University Business School, Guru Nanak Dev University, Amritsar (India). Her core areas of research include Sustainability Marketing and Sustainable Development and she is actively engaged in pursuing her interest in these fields. \u003cbr\u003e \u003cb\u003eAmanjot Singh Syan\u003c\/b\u003e is Assistant Professor at Mittal School of Business, Lovely Professional University (India). He holds an MBA degree with an emphasis in Financial management from Guru Nanak Dev University, Amritsar. His areas of interest include sustainability and sustainable development.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 280\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 9.1 x 6.1 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 05, 2021\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52549210210578,"sku":"9781800712454","price":179.53,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/wrKQ_wwns99781800712454.webp?v=1785162350","url":"https:\/\/ckbookstore.net\/products\/sustainability-marketing-new-directions-and-practices-hardcover","provider":"CK BOOKSTORE","version":"1.0","type":"link"}