{"product_id":"summary-trading-up-review-and-analysis-of-silverstein-and-fiskes-book-paperback","title":"Summary: Trading Up: Review and Analysis of Silverstein and Fiske's Book - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eBusinessnews Publishing\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe must-read summary of Michael Silverstein and Neil Fiske's book: \"Trading Up: Why Consumers Want New Luxury Goods - And How Companies Create Them\". \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis complete summary of the ideas from Michael Silverstein and Neil Fiske's book \"Trading Up\" shows that the tastes and preferences of American middle-market consumers are changing. More and more, they are becoming willing to \"trade up\" in some areas - to pay a premium price for products and services that provide a greater level of quality than typical mass market offerings. As a result, a new concept is emerging in the marketplace: \"New-Luxury\". In their book, the authors explain that new-luxury products break the traditional norms of the past and sell at comparatively high volumes, despite their relatively high prices. This summary is a must-read for both marketers and consumers who want to become smarter in an increasingly sophisticated marketplace. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eAdded-value of this summary: \u003cbr\u003e\u003c\/b\u003e- Save time\u003cbr\u003e- Understand key concepts\u003cbr\u003e- Expand your knowledge \u003cp\u003e\u003c\/p\u003e\u003cb\u003eTo learn more, read \"Trading Up\" and discover the new-luxury products that will change the way you think about the marketplace.\u003c\/b\u003e\u003cbr\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 44\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.09 x 7.81 x 5.06 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 24, 2022\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52346466959634,"sku":"9782511047996","price":20.23,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/c8p1UZkIcT9782511047996.webp?v=1780656924","url":"https:\/\/ckbookstore.net\/products\/summary-trading-up-review-and-analysis-of-silverstein-and-fiskes-book-paperback","provider":"CK BOOKSTORE","version":"1.0","type":"link"}