Strategic Communication and AI: Public Relations with Intelligent User Interfaces - Hardcover

by Simon Moore (Author), Roland Hübscher (Author)

This concise text provides an accessible introduction to Artificial Intelligence and Intelligent User Interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations.

Author Biography

Simon Moore is Associate Professor in the Department of Information Design & Corporate Communication at Bentley University in Massachusetts, USA.

Roland Hübscher is Associate Professor in the Department of Information Design & Corporate Communication at Bentley University in Massachusetts, USA.