{"product_id":"stop-random-acts-of-marketing-deliberate-practical-growth-strategies-for-mid-market-ceos-hardcover","title":"Stop Random Acts of Marketing: Deliberate \u0026 Practical Growth Strategies for Mid-Market CEOs - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eKaren Hayward\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMany mid-market companies in today's digital era lack a comprehensive growth plan. They launch sales initiatives that are reactive and ineffective, not supported by solid marketing plans, lack KPIs, and are frustrated by the lack of ROI on monies spent. Without a systematic roadmap, you can't take your business where it needs to go.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKaren Hayward\u003c\/strong\u003e worked in the trenches with Fortune 1000 companies for twenty years. As a consultant, she's used the knowledge gained through experience to help mid-market CEOs see the bigger picture and develop in-house marketing and sales strategies based on the voice of the customer and real market insight. In \u003cem\u003eStop Random Acts of Marketing, \u003c\/em\u003e she provides you with the necessary tools for prioritizing, optimizing, and initiating a clear plan for sustainable growth.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eIt's time to stop undervaluing your marketing, delegating your growth strategy to outside agencies or your most junior marketing resource, and relying on sales to understand your customers. It's time to re-architect your company with a new methodology for success.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 180\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.56 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 04, 2019\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52242759450898,"sku":"9781544502557","price":28.06,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/UTZiWFFZc0tLdm5kejgzNVJ4ajJ4dz09.webp?v=1777922047","url":"https:\/\/ckbookstore.net\/products\/stop-random-acts-of-marketing-deliberate-practical-growth-strategies-for-mid-market-ceos-hardcover","provider":"CK BOOKSTORE","version":"1.0","type":"link"}