Start-Ups, Pivots and Pop-Ups: How to Succeed by Creating Your Own Business - Paperback
Start-Ups, Pivots and Pop-Ups: How to Succeed by Creating Your Own Business - Paperback
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by Richard Hall (Author), Rachel Bell (Author)
FINALIST: Business Book Awards 2020 - Start-Up Inspiration Category
Start-Ups, Pivots and Pop-Ups is a must read for anyone with a business idea and the desire to be successful. It gives the reader the skills and knowledge to survive in today's innovation and entrepreneurial-focused world. This book is about starting a business. It's about putting your toe in the entrepreneurial water - perhaps through doing a short term business gig or a pop-up business - and then seeing what happens. It shows you how to listen to the customer and work out why failures may happen, and when they do, you'll learn how to deal with them and create a new business that is robust and ready to grow.
Author Biography
Richard Hall is an author of many business books. After a career in marketing, advertising and consulting, he now coaches senior executives in how to communicate, innovate, understand and implement change.
Rachel Bell is a serial entrepreneur and founder of six successful and award-winning PR companies. As well as Chairman of The Academy Media Ltd, she is an active NED on several boards. She's also a visitor in Entrepreneurship at the London Business School.