Rising Consumer Materialism: A Threat to Sustainable Happiness - Paperback

by Afia Khalid (Author), Faisal Qadeer (Author)

Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles.

This study examines the pre-planned purchase process as the primary step towards sati

Author Biography

Afia Khalid is a PhD Scholar at the National College of Business Administration & Economics, Lahore, Pakistan.

Faisal Qadeer is an Associate Professor and the Head of the Research Programme at Lahore Business School, University of Lahore, Pakistan.