{"product_id":"reputation-management-the-key-to-successful-public-relations-corporate-communication-and-sustainable-organizations-paperback","title":"Reputation Management: The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJohn Doorley\u003c\/b\u003e (Author), \u003cb\u003eHelio Fred Garcia\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand and reputation through effective performance, behavior, identity and communication strategies.\u003c\/p\u003e\u003cp\u003eThis edition is updated throughout, including current information on digital media, new global examples and a renewed emphasis on organizational and environmental sustainability. Each chapter again features timely and illustrative cases by the authors and contributions from leaders in the field, with new cases in this edition on such topics as COVID-19, artificial intelligence, and generative AI. Additionally, the book maintains its consistent throughline focusing on corporate ethics.\u003c\/p\u003e\u003cp\u003eThis fifth edition is a must-have reference for students taking classes in public relations management, corporate communication, communication management and business. CEOs, business leaders and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation.\u003c\/p\u003e\u003cp\u003eOnline resources also accompany the text. Please visit www.routledge.com\/9781032577999.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJohn Doorley\u003c\/b\u003e, former head of corporate communications at Merck, was most recently associate professor of strategic communications at Elon University. He is now a consultant on reputation management and a writer. He built and taught the world's first undergraduate course in reputation management, at Rutgers University in 2003, and the world's first graduate course in reputation management, at New York University in 2007.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHelio Fred Garcia\u003c\/b\u003e is president of Logos Consulting Group. He is an adjunct professor in the Executive MBA program at New York University and teaches in the M.S. in Public Relations and Corporate Communication program. He is also an adjunct associate professor of professional development and leadership at Columbia University.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 410\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.91 x 10 x 7 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 03, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52377734480146,"sku":"9781032577982","price":170.08,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/vTtkC9iUcj9781032577982.webp?v=1781465011","url":"https:\/\/ckbookstore.net\/products\/reputation-management-the-key-to-successful-public-relations-corporate-communication-and-sustainable-organizations-paperback","provider":"CK BOOKSTORE","version":"1.0","type":"link"}