Relationship Marketing for Solopreneurs: How to Build Rewarding Connections in Work and Life - Paperback

by Larry Keltto (Author), Jim Sheard (Author)

Is It For You? Relationship Marketing is for solopreneurs, small-business owners, mompreneurs, solo business owners, micropreneurs! It's for people who want to enjoy their businesses and exceed customer expectations. With it you will: - Connect with clients who will stay with you for years and years. - Develop a pricing structure that's fair to you and to your customers and clients. - Create strong mutual trust with all of your customers and clients. - Act with integrity at all times in your sales and marketing efforts. - Always be able to follow through on the promises you make to customers and clients.

Author Biography

Larry Keltto is the founder and publisher of TheSolopreneurLife.com, an online resource for solopreneurs. Larry has been a solopreneur since 1993; he specializes in providing marketing, communications, and coaching services to small businesses. Jim Sheard, Ph.D. holds a doctorate degree in industrial psychology. Over the course of a 30-year career, he has been a university associate professor, human resources consultant to organizations, and corporate president of Federated Insurance. He retired from business in 1996 and began writing and teaching. Jim is the co-author of five highly-acclaimed gift books.