{"product_id":"pr-that-works-real-strategies-real-campaigns-real-results-paperback","title":"PR That Works: Real Strategies. Real Campaigns. Real Results. - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eSteve Turner\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003ci\u003ePR THAT WORKS helps you unlock the secret sauce to create powerful public relations campaigns. \u003c\/i\u003eWritten by award-winning PR veteran and rock star publicist Steve Turner, the book offers a wealth of real-world strategies, expert messaging techniques, and real case studies. Steve shares his marketing expertise gained from over three decades of experience in public relations. It includes how he defines and implements public relations strategies and tactics, how he communicates with journalists and influencers, and how to use your writing skills to achieve top tier results. The book will help elevate your business, your brand, your agency and your career.\u003cbr\u003eFar from a dry textbook or simple collection of case studies, this book dives into integrated strategies drawn from real agency campaigns with proven results. Turner arms readers with hands-on tools to craft effective campaigns that not only build strong brands but also foster meaningful community impact.\u003cbr\u003eWhat sets \u003ci\u003ePR T\u003c\/i\u003e\u003ci\u003eHAT WORKS\u003c\/i\u003e apart is its blend of actionable advice and professional wisdom. It includes: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStraightforward insights from the front lines of PR\u003c\/li\u003e\n\u003cli\u003eModel agency campaigns you can adapt and apply\u003c\/li\u003e\n\u003cli\u003eIn-depth interviews with four top PR professionals\u003c\/li\u003e\n\u003cli\u003eTools to boost your business, organization, or career\u003c\/li\u003e\n\u003c\/ul\u003eWhether you're a communications pro, business owner, or aspiring publicist, \u003ci\u003ePR T\u003c\/i\u003e\u003ci\u003eHAT WORKS\u003c\/i\u003e delivers a powerhouse of knowledge to help you consistently achieve outstanding results.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 242\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.51 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 20, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52329333358866,"sku":"9798993192703","price":26.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/dL4WtmYsBG9798993192703.webp?v=1780354365","url":"https:\/\/ckbookstore.net\/products\/pr-that-works-real-strategies-real-campaigns-real-results-paperback","provider":"CK BOOKSTORE","version":"1.0","type":"link"}