{"product_id":"pitch-tweet-or-engage-on-the-street-how-to-practice-global-public-relations-and-strategic-communication-paperback","title":"Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eKara Alaimo\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe third edition of \u003ci\u003ePitch, Tweet, or Engage on the Street \u003c\/i\u003eis an updated guide to practicing global public relations and strategic communication, preparing professionals to craft and implement international and intercultural communications campaigns.\u003c\/p\u003e\u003cp\u003eDrawing on the global literature and informed by interviews with more than 75 top practitioners from around the world, this book gives readers essential background and practical guidance to be competent public relations practitioners across countries and cultures. Ethical principles are woven throughout the text and attention is given to communications practices for corporations, non-profit organizations, and governments. Key updates to this edition include new case studies highlighting best practices in countries around the globe as well as updated information on best practices in different countries.\u003c\/p\u003e\u003cp\u003eThis third edition is an essential resource for graduate and upper-level undergraduate communication and public relations students as well as practitioners in intercultural markets.\u003c\/p\u003e\u003cp\u003eOnline resources for this edition include video interviews with PR professionals, lecture slides, and a guide for instructors. Please visit www.routledge.com\/9781032511221\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKara Alaimo\u003c\/strong\u003e, Ph.D., is Associate Professor of Communication at Fairleigh Dickinson University in New Jersey, USA.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 368\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.78 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 28, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52388239409426,"sku":"9781032511221","price":149.02,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/JXnmZCww0j9781032511221.webp?v=1781618871","url":"https:\/\/ckbookstore.net\/products\/pitch-tweet-or-engage-on-the-street-how-to-practice-global-public-relations-and-strategic-communication-paperback","provider":"CK BOOKSTORE","version":"1.0","type":"link"}